SMUCKER'S® UNCRUSTABLES® SANDWICHES NATIONAL SURVEY REVEALS AMERICA'S FAVORITE WAYS TO EAT A PB&J SANDWICH
Grape is the Favored "J" in PB&J
ORRVILLE, OH (April 1, 2005) – According to the Smucker's Uncrustables sandwiches PB&J Survey, conducted by Harris Interactive®, grape is the number one flavor of jelly to eat in a peanut butter & jelly sandwich. The survey of children ages 8 through 17 and adults ages 18 and over was conducted in honor of National Peanut Butter and Jelly Day on April 2.
"We know peanut butter and jelly go hand in hand, but there is definitely more than one way to enjoy a classic PB&J sandwich," said Maribeth Badertscher, communications manager, The J.M. Smucker Company. "No matter how you slice it, or what age you are, PB&J is one of America's favorite sandwiches."
PB&J Any Day?
Fifty-nine percent of youth eat a peanut butter and jelly sandwich at least once a month and 29 percent enjoy them at least once a week. Similarly, 53 percent of adults partake of a PB&J sandwich at least once a month while 26 percent enjoy them at least once a week.
The Grape Debate
Among children ages 8-17 who have eaten a PB&J sandwich, grape jelly edged out strawberry, 49 percent to 38 percent, to take its rightful place as the "J" in PB&J. Adult PB&J eaters were nearly split, with grape receiving 40 percent of the vote, and strawberry 36 percent. While kids and adults alike may prefer classic grape and strawberry, when it comes to something a little different, raspberry (10% adults, 6% youth) and blackberry (8% adult, 3% youth) round out the list.
Hold the Crust!
It comes as no surprise that 33 percent of children who have eaten a PB&J sandwich say, "Hold the crust!" While the majority of kid PB&J eaters prefer their sandwiches whole (41%), a significant minority also like their sandwiches cut into smaller pieces, whether in triangles (34%) or in squares or rectangles (22%).
Adult PB&J eaters have largely grown out of eating their PB&J sandwiches cut into fours, with 54 percent eating their sandwiches whole and 19 percent eating them cut in half into two big triangles. The majority of adult PB&J eaters (86%) also say they prefer their PB&J with the crust.
Crunchy vs. Creamy, Marshmallows vs. Honey
Sixty-two percent of adult PB&J eaters prefer creamy peanut butter. Similarly, the majority of kid PB&J eaters (72%) prefer creamy, while more than a quarter (28%) prefer crunchy.
The classic PB&J reigns supreme in most households, but other ingredients definitely have their place in a PB&J sandwich now and then. More than one-third of adult PB&J eaters (36%) like to add other ingredients to their PB&J sandwiches, such as bananas (19%), honey (14%), or marshmallow spread (6%). Kids are not much different from adults when it comes to other ingredients in their peanut butter and jelly sandwiches. One-third of kid PB&J eaters (33%) occasionally add other ingredients to their sandwiches -- either bananas (21%) or honey (12%), while 10% opt for marshmallow spread.
The makers of Smucker's created a way to seal the homemade goodness of PB&J into a sandwich that can be enjoyed any time, anywhere. Made with strawberry or grape jelly Smucker's Peanut Butter and Jelly Uncrustables sandwiches are a great way to enjoy a PB&J, whether at home or on the go. Uncrustables sandwiches can be found in the freezer section and thaw within 30 minutes. Microwaveable Grilled Cheese Uncrustables sandwiches are also available.
About the Survey
Harris Interactive® conducted the telephone survey for The J.M. Smucker Company between March 17 and 20, 2005 among a nationwide cross section of 1,006 U.S. adults ages 18 and over, of whom 772 have eaten a PB&J sandwich. Figures for age, sex, race, and region were weighted where necessary to align them with their actual proportions in the population. In theory, with a probability sample of this size, one can say with 95 percent certainty that the results for the overall sample have a sampling error of plus or minus 3 percentage points. Sampling error for the adults who have eaten a PB&J sandwich results is plus or minus 4 percentage points.
Harris Interactive also conducted an online survey on behalf of The J.M. Smucker Company between March 16 and 21, 2005 among a nationwide sample of 1,606 U.S. youth ages 8 through 17 years, of whom 1,344 have eaten a PB&J sandwich. The data were weighted to be representative of the total U.S. population of children ages 8 through 17 on the basis of age, gender, race/ethnicity, location of school, highest educational attainment in household, and propensity to be online. In theory, with a probability sample of this size, one can say with 95 percent certainty that the results for the overall sample of youth have a sampling error of plus or minus 2.5 percentage points. Sampling error for youth who have eaten a PB&J sandwich is plus or minus 3 percentage points. This online sample is not a probability sample.
About The J.M. Smucker Company
The J.M. Smucker Company (www.smuckers.com) was founded in 1897 when the Company's namesake and founder sold his first product -- apple butter -- from the back of a horse-drawn wagon. Today, over a century later, the Company is the market leader in fruit spreads, peanut butter, shortening and oils, ice cream toppings, and health and natural foods beverages in North America under such icon brands as Smucker's®, Jif® and Crisco®. In June 2004, the Company expanded its family of products to include such brands as Pillsbury® baking mixes and ready-to-spread frostings; Hungry Jack® pancake mixes, syrups and potato side dishes, and Martha White® baking mixes and ingredients in the US, along with Robin Hood® flour and baking mixes, and Bick's® pickles and condiments in Canada. For over 107 years, The J.M. Smucker Company has been headquartered in Orrville, Ohio, and has been family run for four generations. Since the 1998 inception of FORTUNE Magazine’s annual survey of the 100 Best Companies to Work For, The J. M. Smucker Company has consistently been recognized as one of the top 25 companies to work for in the United States. The J.M. Smucker Company has over 3,500 employees worldwide and distributes products in more than 45 countries.
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